Lullaby Intimates was born from the friendship and shared vision of Jasmijn and Kartika, who met at Jasmijn's boutique, Following Lucy, on Jan Pieter Heijestraat in Amsterdam. Their connection quickly grew into a deep bond, and from this relationship, Lullaby Intimates emerged in early 2024, with a mission centered around the power of self-love.

 

At Lullaby, the focus is on cherishing yourself. Each item in their first collection is more than just a product; it's a token of appreciation for yourself, a little treat to make you smile. Jasmijn and Kartika designed their logo with care, ensuring it represents the love and attention they put into every piece. This logo graces their sunglasses and jewelry, serving as a reminder to take time for yourself.

 

When creating their lingerie, they aimed to strike the perfect balance between cute and sexy, crafting pieces that make you feel beautiful, feminine, and empowered. Their swimwear is designed to not only look good but to make you feel good too, emphasizing comfort and confidence as key elements of self-care.

 

Following Lucy, the boutique where it all began, remains at the heart of Lullaby. It’s where Jasmijn and Kartika bring their ideas to life, from designing their logo and products to building their online presence. It’s more than just a workspace; it’s a sanctuary where they can nurture their friendship and spend quality time together, embodying the very essence of their brand.

 

For their first photoshoot, they chose Siska, Kartika's sister, as the model, reinforcing the deeply personal and connected nature of Lullaby. This brand is all about celebrating yourself and those moments of self-love that make life special. Lullaby Intimates is dedicated to creating beautiful, comfortable products that encourage you to take time for yourself, love yourself, and feel confident in your own skin.